Algernon disruptively improves online targeting by analysing people's emotional and psychological status. It offers a natural complement to the behavioural and contextual ad targeting that is being currently used in online media. Our algorithm derives information from unconscious cursor movements made by users while browsing. With Algernon, clients can target customers based on personality or emotional profiles and improve retargeting and user experience.
Algernon can radically improve the efficiency and versatility of online targeting. Clients may:
Algernon's artificial intelligence is able to very accurately identify individuals and to a certain extent infer psychological attributes by analysing movement patterns. This works like — just better than — handwriting analysis.
Algernon classifies users by analysing mouse / touch screen / gyroscope movements along such pre-tested factors as:
The algorithm is very flexible and versatile and has an amazing array of potential applications beyond psychological and emotional targeting. A few examples:
Algernon is an innovative algorithm that within seconds identifies user specific biometric features in a digital environment. It analyses multidimensional movement patterns, such as computer mouse movements in real time. The algorithm is based on the finding that gestures made with pointing devices are unique to individuals, just like handwriting or walking.
The algorithm has been developed by a multidisciplinary university research group of 12 high-profile university researchers with 4 PhDs. The scientific algorithm combines mathematics, psychology, physiology, handwriting science and IT.
Algernon’s user authentication feature has been tested on 1,100 users and resulted in
The tool classifies users following these steps:
Algernon works with and can be specialized for a variety of input devices such as:
Gergely is responsible for developing Algernon’s capabilities and products.
He has led the multidisciplinary research group for 10 years that created Algernon’s algorithm. Gergely has also been the Head Professor of the Research Department at the International Business School, Budapest. As an entrepreneur he built a successful book publisher.
Gergely holds 6 degrees from ELTE University of Sciences, including a PhD in Education, a BSc in Physics and a BSc in Descriptive Geometry. He is also a certified handwriting expert.
Tamas is responsible for commercialising our products.
He is a successful strategy consultant and operational business manager. He has consulted blue chip clients and invested in and mentored start-ups in various sectors. Tamas has worked for a leading financial institution where he led global strategic initiatives.
He holds an MBA from INSEAD and an Msc in Economics from Corvinus University of Budapest.
Bence is responsible for implementing our Algernon’s applications.
Bence is an outstanding senior software developer and he designed and implemented Algernon’s software. Bence led the development of an online computer vulnerability management system and he built from scratch a graph-based, semantic database system that supports versioning.
He holds an MSc in Computer Science and Economics from Corvinus University of Budapest and an MSc in Computer Science from Budapest University of Technology and Economics.
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